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Marketing Strategies for Private Schools

Digital marketing strategies are becoming more and more valuable for private schools. Not only are they the most cost effective and measurable way to market to parents, but they also have a proven success rate in increasing school enrolments. Parents are now conducting the majority of their initial research online and it’s important to give your school online visibility through the most effective private school marketing strategies.

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Free Tools to Keep You Connected

We truly understand what it means to work remotely and we know the value of tools that keep us connected. While there are thousands of digital tools out there, the truth is many are far too expensive and/or complicated for a lot of schools to use. Below are some of our favourite (and free) remote-working tools to help school marketers work more efficiently and effectively during the lockdown and beyond.

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School Branding - Why It Matters

So what is a school brand anyway? When thinking about “brands,” you might picture product name brands such as popular snacks or soda items. In the education world, your brand is much more. Your brand is what defines your school. According to brand consultant and author Alina Wheeler, a brand is known as the promise, the big idea, the guide, and the expectations of those involved. School branding also includes making an emotional connection with your institution. In this blog, we’ll discuss three core principles at the heart of effective school branding that facilitate successful marketing for schools.  

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Inbound Marketing To Win Minds & Hearts

What is inbound marketing?

Inbound marketing is attracting the customers you want by providing them with relevant and helpful information when and where they need it. It is also a way to understand your targeted customers’ needs and concerns and find ways to meet those needs. You will do this affordably through customer-focused channels like your school website, social media, search engines, and blog articles. 

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We are SchoolBrand, a young, dynamic organization and recognized leader in education marketing. We bring over 20 years of corporate experience to the world of education. Our expertise is in telling compelling stories that people want to become part of. It's our job to create a recognizable tone of voice that sets you apart in a crowded marketplace and keeps you front of mind at the point of decision.


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