What is inbound marketing?

Inbound marketing is attracting the customers you want by providing them with relevant and helpful information when and where they need it. It is also a way to understand your targeted customers’ needs and concerns and find ways to meet those needs. You will do this affordably through customer-focused channels like your school website, social media, search engines, and blog articles. 

Many experts agree that, telling school stories that inspire, excite, and encourage your school community is at the heart of successful school branding and critical to your school’s success. What stories come out of your school each day? What do people say about your school? Instead of allowing everyone else’s stories to daily spread through hallways, parking lots, or on the sidelines of a sporting event, create added value by asking your school administration and staff to join in the conversation. Let's briefly look at a scientific side of storytelling.