When preparing your yearbook for print, you’ll want to carefully dot your i’s and cross your t’s, as mistakes can be costly and time-consuming to fix. That’s not to say that you can be reckless when working digitally, but the stakes are higher when going to print.
Color is not only a physical property of objects, places or surfaces but also a perception caused by light that is recognized visually and processed by the brain. Color is a response of the brain to the visual stimuli received. Color and light are primary factors of impact in man-made environments. Their combined effect carries great significance in terms of psychological reactions and health.
The last ten years—even the last five—have seen game-changing developments in printing technology. Even if print-on-demand has been around longer than that, we’re now seeing these digital machines produce exquisite quality.
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