Schools, colleges and other educational organizations are increasingly recognizing the strategic imperative of brand and marketing communications, and are resourcing their in-house teams accordingly.
At the same time, the nature of education brand and marketing communications — including the key role of an institution’s website — requires deep subject-matter content that must be generated from faculty and staff who may not be trained marketing communications professionals.
So how can you inspire your in-house team to produce work that’s strategic and memorable?
SchoolBrand offers training, workshop and consulting programs. These sessions are custom-developed based on client needs, but typically cover such topics as:
|Trends in brand and marketing communications|
|Creative collaboration for internal marketing communications teams|
|Creative concept and content development|
|Web information architecture basics|
|Organizing and art directing a multi-day photo shoot|
|Implementing a social media editorial plan|
|Yearbook planning – express your brand’s assets and strengths|
What is an audit?
A detailed review of all your published print and electronic materials; thorough investigation of your position in the market place and how your customers and competitors perceive you; on-site research including interviews and group discussions; in-depth analysis
of your communications operation including budget, personnel and facilities resources.
What do you get?
A comprehensive blueprint for establishing priorities, including detailed recommendations for changes that will boost your organization’s ability to communicate effectively with the
audiences that are important to your success.
Every communications audit is customized to the client; however, SchoolBrand typically approaches the work in four phases.
Private and International School Marketing and Branding Excellence
In today’s fast-evolving education marketplace private and international schools around the world are faced with a range of unique challenges to stay competitive in an increasingly dynamic environment.
In this context, institutions and schools need to build a strong and distinguished
brand, engage in robust community and stakeholder engagement as well as leverage creative branding and marketing strategies for sustained school growth and reputation management.
Based on the SchoolBrand’s extensive experience in education marketing and branding, this unique course has been designed to equip professionals in private and international schools with essential skill-sets to ensure on-going growth and
enhance institutional success. Attendees will benefit from practical tips and tools for building a robust brand, gain insights for driving school growth and enrolment and learn how to leverage existing resources and technologies for marketing success.
Each participant will receive a certificate of completion as a record of your achievement.
At SchoolBrand, we help our partner schools create yearbooks that are powerful, strategic tools within their marketing mix.
Your yearbook has the potential to be the driver – to not only create strong bonds with alumni, showcase your stellar reputation and set the stage for fundraising, but also to lead your other communication tools.
SchoolBrand’s yearbook services can be tailored to fit your institution, staff capabilities and budget. Maybe your team just needs a jump-start or you’d like help creating a new look and feel. Select the service you need, contact us, and we’ll get started.
At SchoolBrand, we help our clients create magazines that are powerful, strategic tools within their marketing mix.
Your magazine has the potential to be the driver – to not only create strong bonds with alumni, showcase
your stellar reputation and set the stage for fundraising, but also to lead your other communication tools.
SchoolBrand’s magazine services can be tailored to fit your institution, staff capabilities and budget. Maybe your
team just needs a jump-start or you’d like help creating a new look and feel but want to handle the production. So what does your magazine need most? Select the service you need, contact us, and we’ll get started.
We are SchoolBrand, a young, dynamic organization and recognized leader in education marketing. We bring over 20 years of corporate experience to the world of education. Our expertise is in telling compelling stories that people want to become part of. It's our job to create a recognizable tone of voice that sets you apart in a crowded marketplace and keeps you front of mind at the point of decision.
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